Welcome to the NCAA Alcohol Series! One day, when I replace Mark Emmert as NCAA commissioner, I will mandate that every school only be allowed to sell one type of drink at games. These are the drinks for each Power 5 school. Reasoning for the choices are related to the school’s athletic program, the culture of the school, or really anything that I felt was fitting. Really like something? Really hate something? Hit us @theusofncaa on Twitter. Looking for your school? Every school’s article will be posted on the website and can also be found in the thread pinned to the top of our Twitter @theusofncaa . Enjoy and drink up!
Arkansas athletics have struggled lately compared to their previous successes. Sure they've won some track and field national titles here and there, but the football and basketball programs have not regained their peak level of old. Arkansas football has been very up and down (mostly down) in the last 10 years, and Arkansas basketball hasn't even sniffed the Final Four after a national title and final four appearances in the 90s. So what alcoholic drink fits that profile? Coors Light, a drink that has almost completely fallen off the map. It had its glory days. It had its 40 Minutes of Hell run. But now, Coors Light is regarded as a garbage beer that you don't wanna be seen drinking. Do you want to be seen as an Arkansas sports fan in today's world. Remember Razorback fans, the defining moment of your athletic department in the last 10 years is a dropped foul ball with 2 outs and a chance to clinch a baseball national championship. I'm not sure I'd want to associate with that either.
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